Jamie Lim

Regional Marketing Director

Jamie graduated with a dual EMBA degree from UCLA-NUS. As Regional Marketing Director, Jamie spearheads Scanteak’s regional branding initiatives, manages overseas franchises, and oversees Scanteak Singapore’s business operations.

With her first job in Hollywood, Jamie made the switch from marketing films, to marketing the local furniture brand, Scanteak, in 2004. By 2006, the number of Scanteak showrooms had doubled across the region.

Jamie believes a successful for-profit enterprise can impact customers, team-members, working partners and the society through strong business ethics, work excellence as well as social contributions. Besides continuing close partnerships with local tertiary institutes through internships and special projects, Jamie has also reinforced the importance of Design in the retail industry through collaborations with award-winning designers.

Under Jamie’s influence, Scanteak has won several brand awards, such as the Promising Brand Award (2005), CitiBusiness – SPBA Regional Brand Award (2006, 2013), SuperBrands (2009), the Singapore Good Design Award (Singapore)(2015), the Good Design Award (Japan)(2015), the IPOS Award for Design Innovation (2015) and the President’s Design Award Singapore (2015).

The Scanteak group also introduced two new brands under Jamie’s charge: ScanKomfort (mattresses) and ScanLiving (leather sofas). In 2010, Scanteak’s Taiwan operations became publicly listed in Taiwan. Scanteak Japan has been expanding steadily and in Singapore, the Scanteak group has 14 showrooms. The Group now has over 140 showrooms worldwide and is one of the biggest furniture retailers in Singapore and Taiwan. Jamie also led the initiative to start an E-commerce store for the Scanteak brand.

Jamie is the winner of the JCI TOYP (Ten Outstanding Young Persons of the World) Singapore Award 2012, and she currently serves as a member on the Future Economy Council, a council mooted by the government which advices on nation level initiatives.